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This is Social Media: Tweet, blog, link and post your way to business success by Guy Clapperton

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Chapter 4. WHERE WILL PEOPLE FIND YOU?

So far we've examined how you can take a stand on what matters to you, how you can put a video onto YouTube, how to tweet or Facebook about it, displaying your photos, loads of stuff like that. We've looked at checking a bit on who your customers actually are and where they're likely to be in terms of social networking.

Note

A search engine is a place on the Internet that people use to search for things, simple as that. Google is by far the best known but it's not the only one. Recent launches such as Wolfram Alpha and Bing are offering healthy competition, with others such as Cuil.com not yet so high profile. Search engines are different from directories, which list everything in a defined area in a particular ...

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