Chapter 3. A WHO'S WHO OF SOCIAL MEDIA

Now you have some appreciation of the social media landscape, and before I get you started on a social media network, I need to establish who the key players are in some depth. You probably know Bebo is vaguely for young people and Facebook started as a business application, but by the end of this chapter, if you read it all the way through, you're going to be an expert in all of them.

This is not an exhaustive list. Wikipedia has a list of 150 social networks and you don't need them all. Even if you take the ones devoted to dating and teenagers out of it, and then arbitrarily exclude the non-English language models, you're still in three figures. I've therefore been selective. I'm listing nothing niche, and ...

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