You are previewing This is Social Media: Tweet, blog, link and post your way to business success.
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This is Social Media: Tweet, blog, link and post your way to business success

Book Description

Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.

You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.

Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?

This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.

With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

Table of Contents

  1. copyright
  2. PREFACE
  3. INTRODUCTION: THE BACKDROP TO SOCIAL NETWORKING
    1. A brief background to social networking
    2. Web 2.0: My pet hate
    3. So what's a social network?
    4. Not just technology
  4. 1. ONE SIZE WON'T FIT ALL
    1. 1.1.
      1. 1.1.1. Your objective
      2. 1.1.2. Budgeting your social media activities
      3. 1.1.3. Action points
  5. 2. YOUR BUSINESS AS THE RECIPIENT OF SOCIAL MEDIA
    1. 2.1.
      1. 2.1.1. Vanity Googling
      2. 2.1.2. Vanity Twittering, Facebooking, MySpacing...
      3. 2.1.3. And now some positives
      4. 2.1.4. Customer care
      5. 2.1.5. Let people know
      6. 2.1.6. Action points
  6. 3. A WHO'S WHO OF SOCIAL MEDIA
    1. 3.1. Bebo
      1. 3.1.1.
        1. 3.1.1.1. What is it?
        2. 3.1.1.2. Who uses it?
        3. 3.1.1.3. What's in it for a business?
        4. 3.1.1.4. How to get involved
        5. 3.1.1.5. Applications and add-ons
        6. 3.1.1.6. Tips and tricks
    2. 3.2. Blellow
      1. 3.2.1.
        1. 3.2.1.1. What is it?
        2. 3.2.1.2. Who uses it?
        3. 3.2.1.3. What's in it for a business?
        4. 3.2.1.4. How to get involved
        5. 3.2.1.5. Applications and add-ons
        6. 3.2.1.6. Tips and tricks
    3. 3.3. Blogger
      1. 3.3.1.
        1. 3.3.1.1. What is it?
        2. 3.3.1.2. Who uses it?
        3. 3.3.1.3. What's in it for a business?
        4. 3.3.1.4. How to get involved
        5. 3.3.1.5. Applications and add-ons
        6. 3.3.1.6. Tips and tricks
    4. 3.4. Delicious/Digg/StumbleUpon
      1. 3.4.1.
        1. 3.4.1.1. What is it?
        2. 3.4.1.2. Who uses it?
        3. 3.4.1.3. What's in it for a business?
        4. 3.4.1.4. How to get involved
        5. 3.4.1.5. Applications and add-ons
        6. 3.4.1.6. Tips and tricks
    5. 3.5. Ecademy
      1. 3.5.1.
        1. 3.5.1.1. What is it?
        2. 3.5.1.2. Who uses it?
        3. 3.5.1.3. What's in it for a business?
        4. 3.5.1.4. How to get involved
        5. 3.5.1.5. Applications and add-ons
        6. 3.5.1.6. Tips and tricks
    6. 3.6. Facebook
      1. 3.6.1.
        1. 3.6.1.1. What is it?
        2. 3.6.1.2. Who uses it?
        3. 3.6.1.3. What's in it for a business?
        4. 3.6.1.4. How to get involved
        5. 3.6.1.5. Applications and add-ons
        6. 3.6.1.6. Tips and tricks
    7. 3.7. Friendfeed
      1. 3.7.1.
        1. 3.7.1.1. What is it?
        2. 3.7.1.2. Who uses it?
        3. 3.7.1.3. What's in it for a business?
        4. 3.7.1.4. How to get involved
        5. 3.7.1.5. Applications and add-ons
        6. 3.7.1.6. Tips and tricks
    8. 3.8. LinkedIn
      1. 3.8.1.
        1. 3.8.1.1. What is it?
        2. 3.8.1.2. Who uses it?
        3. 3.8.1.3. What's in it for a business?
        4. 3.8.1.4. How do I get involved?
        5. 3.8.1.5. Applications and add-ons
        6. 3.8.1.6. Tips and tricks
    9. 3.9. MySpace
      1. 3.9.1.
        1. 3.9.1.1. What is it?
        2. 3.9.1.2. Who uses it?
        3. 3.9.1.3. What's in it for a business?
        4. 3.9.1.4. How do I get involved?
        5. 3.9.1.5. Applications and add-ons
        6. 3.9.1.6. Tips and tricks
    10. 3.10. Picasa
      1. 3.10.1.
        1. 3.10.1.1. What is it?
        2. 3.10.1.2. Who uses it?
        3. 3.10.1.3. What's in it for a business?
        4. 3.10.1.4. How do I get involved?
        5. 3.10.1.5. Applications and add-ons
        6. 3.10.1.6. Tips and tricks
    11. 3.11. Plaxo
      1. 3.11.1.
        1. 3.11.1.1. What is it?
        2. 3.11.1.2. Who uses it?
        3. 3.11.1.3. What's in it for a business?
        4. 3.11.1.4. How do I get involved?
        5. 3.11.1.5. Applications and add-ons
        6. 3.11.1.6. Tips and tricks
    12. 3.12. Twitter
      1. 3.12.1.
        1. 3.12.1.1. What is it?
        2. 3.12.1.2. Who uses it?
        3. 3.12.1.3. What's in it for a business?
        4. 3.12.1.4. How to get involved
        5. 3.12.1.5. Applications and add-ons
        6. 3.12.1.6. Tips and tricks
    13. 3.13. Wikipedia
    14. 3.14. YouTube
      1. 3.14.1.
        1. 3.14.1.1. What is it?
        2. 3.14.1.2. How to get involved
        3. 3.14.1.3. Applications and add-ons
        4. 3.14.1.4. Tips and tricks
  7. 4. WHERE WILL PEOPLE FIND YOU?
    1. 4.1.
      1. 4.1.1. SEO and other dark arts
        1. 4.1.1.1. Words
        2. 4.1.1.2. DIY software packages
        3. 4.1.1.3. Further SEO
      2. 4.1.2. Exercise
        1. 4.1.2.1. Working with designers
      3. 4.1.3. Pay per click (PPC)
        1. 4.1.3.1. Where do you start?
        2. 4.1.3.2. Where do I go?
        3. 4.1.3.3. Value for money
        4. 4.1.3.4. Dos and don'ts
      4. 4.1.4. Directories
        1. 4.1.4.1. Submission
        2. 4.1.4.2. Local directories
        3. 4.1.4.3. Business directories
        4. 4.1.4.4. When in doubt, cheat
        5. 4.1.4.5. The semantic web
      5. 4.1.5. Action points
      6. 4.1.6. And finally: the exercise
  8. 5. THE JOY OF TEXT
    1. 5.1.
      1. 5.1.1. Why do you blog?
      2. 5.1.2. How do you blog?
        1. 5.1.2.1. Hosted or self-hosted?
        2. 5.1.2.2. Your domain
        3. 5.1.2.3. Your online identity
      3. 5.1.3. SEO for blogs
      4. 5.1.4. Customer comments
      5. 5.1.5. Twitter
      6. 5.1.6. Action points
  9. 6. WHY DON'T WE DO IT ON THE ROAD?
    1. 6.1.
      1. 6.1.1. Phones and smartphones
        1. 6.1.1.1. Apple iPhone
        2. 6.1.1.2. Google Android
        3. 6.1.1.3. Windows Mobile
        4. 6.1.1.4. Symbian
        5. 6.1.1.5. The gotchas
      2. 6.1.2. Why use mobile social media?
      3. 6.1.3. Audible social media
      4. 6.1.4. Location-based social media
      5. 6.1.5. Action points
  10. 7. COME TOGETHER
    1. 7.1.
      1. 7.1.1. Business plans: a primer
      2. 7.1.2. Budgets
      3. 7.1.3. Projections
      4. 7.1.4. Workload
      5. 7.1.5. Skill sets
      6. 7.1.6. Pulling it together and a sanity check
      7. 7.1.7. Policies
      8. 7.1.8. Action points
  11. 8. WHERE IS THIS GOING?
  12. LIST OF DEFINITIONS IN THIS BOOK