This Is How to Get Your Next Job

#9: Don’t Crank Out Letters Like an Assembly Line

Of all the illogical thinking that goes on in a job search, this one is up at the top of the list: The more jobs I apply for, the more likely one will pan out.

Believe that and here’s what you’ll do:

• Crank out cover letters to hundreds of employers and apply for openings you’re not qualified for.

Not a good way to spend your time.

Remember that in Chapter 1 Eric Zuckerman talked about hearing from mortgage brokers who apply for designer jobs at his company? If you were to send him an e-mail or letter with your resume for the opening of a designer (which you are not) and write, “I am applying for the position of designer,” followed by a few points about your experience as a financial planner ...