This Is How to Get Your Next Job

foreword

If you are looking for a job, I recommend you read this book. But before we talk about why, I want you to think about what a strange practice this is: One author recommending the books of another author. It happens all the time. Why do authors recommend other authors, particularly those writing in the same field? You don’t find that happening in other arenas of the marketplace. Does Coca-Cola recommend Pepsi? Nope, it does not. In commerce, you don’t recommend a competitor’s product. And why? There is a simple rule operating here: Consumers only have a finite amount of money. If they spend it on a competing product, they have less to spend on you. Therefore, isn’t it mildly insane for authors to recommend that people spend their money ...