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This Business of Publishing by Richard Curtis

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16

What's in a (Big) Name?

 

BEHOLD THE TWO BOOKS I PLACE before you. Both are thrillers by authors whose names are unfamiliar to you. But attached to the one on your left is an endorsement by one of today's bestselling thriller writers. The other has no such recommendation. Which will you be inclined to purchase and read?

The obvious answer to that question formed the eye of a tempest that recently swept through the publishing industry, leaving in its path a shattered deal, damaged credibility, and a dazed author and his agent wandering through the rubble seeking something to salvage. The only good to come out of this event is the possibility that the rest of us may learn something from it.

We take for granted that a plug from a star can give ...

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