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This Business of Publishing by Richard Curtis

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13

What's New? Don't Ask!

 

AS A BUSINESSMAN, I TRY TO KEEP up with technological advances in order to maintain an acceptable level of service and efficiency, and to keep up with the competition. My agency has computerized its record- and bookkeeping systems, acquired state-of-the-art word processors, overhauled its primitive (early nineties) telephone system, and was among the first in its field to develop a Web site. So, I don't think anybody can accuse me of hostility to the march of progress. Yet, some recent applications of electronic technology have made me feel like little more than a well-dressed allosaurus and left me wondering whether the publishing business as we know it will be recognizable by the end of the century, or even the ...

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