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Thinking with Data

Book Description

Understanding how to turn numbers into usable insights is a significant challenge for those who work with data on a daily basis. Thinking with Data provides a concise framework and key insights to help data people uncover the real problem to be solved as well as how to approach, organize, and analyze potential results. By drawing from rhetoric studies, design thinking, and his data strategy consultancy experience, author Max Shron shows you how focusing on the whywill help you create usable insights from your company's data jumble.