Index

 

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

Allen, David, 129–131, 133–135

American Express, 62

“The Anatomy of Corporate Planning,” 9

Andrews, Kenneth, 46

Ansoff, Igor, 10–13, 22

The Art of War (Tzu), 7

assets and capabilities, 83

Bach, David, 19, 129–131, 133–135

Q & A, 135–141

bad strategy, hallmarks of, 172

bargaining power of buyers, 24–25

bargaining power of suppliers, 25

Baron, David, 19, 126–129

Battle of Trafalgar, 169

blue ocean strategy, 38, 94–99

Body Shop, 103

A Book of Five Rings (Mushashi), 8

Boston Consultancy Group (BCG), 14–16

Boston matrix, ...

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