You are previewing Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More.
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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

Book Description

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.

The book is organised into three parts:

1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.

2. Write: Shows you how to articulate your ideas into effective communication.

3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.

Key features:

  • Shows you how to go from expert to influential thought leader

  • Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.

  • Explains techniques used by politicians, public figures and the CEOs of our biggest companies.

Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Table of Contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Foreword
  5. Part 1: Think
    1. Chapter 1: What is Thought Leadership?
      1. Summary
    2. Chapter 2: What Is Thought Leadership Marketing?
      1. Summary
    3. Chapter 3: Who Are Thought Leaders?
      1. Common characteristics
      2. Summary
    4. Chapter 4: Finding Your Sweet Spot
      1. What are you passionate about?
      2. Assess risk
      3. What’s your shtick?
      4. Summary
    5. Chapter 5: Types of Thought Leadership Material
      1. Journal articles
      2. Speeches and presentations
      3. Strategy documents
      4. Tenders and proposals
      5. Scripts
      6. Summary
  6. Part 2: Write
    1. Chapter 6: Preparing to Write
      1. Define your idea
      2. Document your goals
      3. About them
      4. Manage intellectual property
      5. Name authors
      6. Find your zone
      7. Start to write
      8. Summary
    2. Chapter 7: Writing to Capture, Convince and Close
      1. The three Cs
      2. Capturing attention
      3. Closing
    3. Chapter 8: Writing: Words, Flow and Storytelling
      1. Word choice
      2. Shorter alternatives for common words
      3. Consider search engines
      4. Write in concise, active sentences
      5. Metaphors, similes and analogies
      6. Rhythm and flow
      7. Word repetition
      8. Humour
    4. Chapter 9: Editing and Revisions
      1. Editing, proofreading and fact checking
      2. The role of the editor
      3. The role of the proofreader
  7. Part 3: Grow
    1. Chapter 10: The Benefits of Thought Leadership
      1. Demonstrate expertise
      2. Build your reputation
      3. Differentiate yourself
      4. Increase pricing power
      5. Establish trust
      6. Start conversations
      7. Engage audiences early and change the agenda
      8. Refine your thinking
      9. Expand your networks
      10. Attract talent
      11. Live like a king
      12. Summary
    2. Chapter 11: Your Investment
      1. Your time
      2. Budget models
      3. Summary
    3. Chapter 12: Strategy and Promotion
      1. What problems or opportunities does the audience face?
      2. How do you close the deal?
      3. Summary
  8. Appendices
    1. Appendix 1
    2. Appendix 2
  9. Notes