CONTENTS
| Copyright | |
| Acknowledgments | |
| Introduction | Smart Is as Smart Does |
| Chapter 1 | The Outside ViewWhy Big Brown Was a Bad Bet |
| Chapter 2 | Open to OptionsHow Your Telephone Number Can Influence Your Decisions |
| Chapter 3 | The Expert SqueezeWhy Netflix Knows More Than Clerks Do About Your Favorite Films |
| Chapter 4 | Situational AwarenessHow Accordion Music Boosts Sales of Burgundy |
| Chapter 5 | More Is DifferentHow Bees Find the Best Hive Without a Real Estate Agent |
| Chapter 6 | Evidence of CircumstanceHow Outsourcing the Dreamliner Became Boeing’s Nightmare |
| Chapter 7 | Grand Ah-WhoomsHow Ten Brits Made the Millennium Bridge Wobble |
| Chapter 8 | Sorting Luck from SkillWhy Investors Excel at Buying High and Selling Low |
| Conclusion | Time to Think ... |
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