CHAPTER 8
Bringing Everything Together: From Thinking to Acting to Winning
How do you get ahead? How do you win? From 1981 through 1995, every one of General Electric’s more than 100,000 employees knew exactly how to do it: Make sure your product or business held the number one or two position in its market. If it did, you won. You were helping make GE the most competitive global enterprise in the world. If not, you lost. Your product or business got sold or shut down.
That was Jack Welch’s vision for General Electric when he was CEO and transformed the company from a lethargic, underperforming aggregation of dissimilar parts into a dynamic, cohesive, purpose-oriented global icon. Jack Welsh knew that powerfully communicating to every corner ...
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