CHAPTER 5
Vision: Seeing the Future of Winning
“If you don’t know where you’re going, you’ll end up someplace else.”
—YOGI BERRA
This is one of our favorite Yogi Berra quotes. Like many of his unintentionally humorous sayings, it reveals a deeper truth, in this case about the importance of having a sense of purpose. In TTW, that sense of purpose is found in what we call a vision or governing statement. It serves the same purpose as highway guardrails that keep us on the straight and narrow.
Developing a vision marks the first phase in the bottom of the hourglass and begins the transition from convergent to divergent thinking. Similar to the top of the hourglass, crafting a successful vision depends on asking the right question, which is: ...
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