CHAPTER 2
Principles for Winning
Think to Win (TTW) is more than a process or set of tools. It’s a mindset that becomes habitual. It’s a way of looking at all aspects of life—both professional and personal—problems as well as opportunities, big issues, and small nagging concerns. TTW can be mastered by everyone and used throughout a lifetime. And everything you need to know is in this book.
We start with five principles that serve as our compass to keep us focused and guide us to concentrate on what matters. Our principles are the foundation of Think to Win. They’re integral to every step in the process and we’ll refer to them often as we make our way through TTW.
Here they are:
Challenge assumptions
Scope the issue
Rely on facts and ...
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