Introduction

 

Is there a simple approach to decision making and strategic thinking that can really work? Winning, especially in today’s environment of global hypercompetitiveness, must require complex algorithms and abstruse conceptual paradigms that go well beyond easy comprehension. Something that can be easily understood, quickly applied, and not only identify great strategic options, but also great approaches to execute them, really can’t exist. Or can it?

Yes, it can. And we’ve written Think to Win to show how it does.

There is nothing wrong with the hundreds of other approaches presented in books, business review articles and academic research treatises that promise great strategic thinking results. But they do have limitations. Most ...

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