Chapter 21
Final Call to Action
Just keep stirring
Before I let you loose to stand out, stir the pot, and turn your company into a marketing machine, let me leave you with a few critical reminders.
Starting is the hardest part. Philospher Plato said, “The beginning is the most important part of the work.” A Greek proverb states, “A job well begun is half done.” It’s time for you to start putting your marketing into action. Go back through the phases and take each step one by one. Don’t worry about the whole just yet. Take the process piece by piece and, almost like magic, all of the parts will come together.
If you are a procrastinator, you may want to try a technique that has worked wonders for me. I give myself permission to do something ...
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