Chapter 19
Maintaining a Marketing Mindset
How to keep marketing top of mind, all the time
You know well by now that, to be a marketing machine, everyone in your business must be thinking, acting, and communicating like a marketer every day. That means you need everyone operating in the right, and same, frame of mind.
I have a few final suggestions to help you maintain a marketing mindset throughout your company. Do not pick and choose. Do all of them. They will not only make you a better marketer, they’ll make you a better business. Of course being a better business gives you a better story to market. A better story means customers love you more. More love means great word-of-mouth. That, in turn, drives in more customers. And around and ...
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