Chapter 17
Writing a Killer Marketing Letter
Just follow the formula
As an aggressive marketer, you likely will have a lot of letters to write, be they long sales letters or simple cover letters or thank you notes. I have devised a simple, yet effective formula for generating these with clarity, ease, and impact. And you’re about to have it.
There is no guesswork when you follow this formula, which contains all of the essential components of a true marketing tool. Just follow the instructions to create a heavy-hitter every time.
The Formula
Strong marketing correspondence contains several key elements including:
▶ One central theme
▶ A leading statement or headline to get attention
▶ Specific details and facts to support your claim
Sub-headings ...
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