Chapter 5
Stirring the Right Things
The five things you must always be stirring
Now that you have identified all of your pots, it’s time to get stirring. But what ingredients, what elements, do you need in each pot? What exactly do you need to stir?
I have developed a five-step methodology to guide you through the complete marketing cycle, appropriately called the Stir the Pot™ Method. These five steps can turn an oblivious bystander (with potential of course) into a committed customer and that committed customer into a talkative fan. It is the ultimate success in marketing, the perfect gumbo.
Like all marketing, stirring the pot is a process, ongoing and never-ending. Once you lead a prospect and then a customer through all five steps, you ...
Get Think Like a Marketer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
