Chapter 1
Inside the Marketer’s Head
A different way of thinking
To think like a marketer, you must first understand how a marketer thinks, so let’s peer into the mind of this distinctive breed of creative and analytical types, and combinations thereof.
Marketers run through life with their minds wide open. They operate from a big-picture perspective while still keeping their eyes on the finest details. They are optimists, always seeing the glass as half-full even when it is completely empty. They see opportunities everywhere and they strive never to leave anything on the table.
Marketers are bold in thought and swift in action. They move with urgency, pouncing on every good chance knowing it could be gone in a click. They aren’t afraid to ...
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