Think Like a Marketer

Acknowledgments

I have long thought it odd that books included acknowledgments. Twice I have gone through childbirth, which I would consider to be the grandest of feats, and yet, even for that, there is no customary rite of certification. No one expected me to place a notice in the local newspaper to formally thank my gynecologist, nurses, husband, the people who were fortunately present when I went into labor, and the barista at Starbucks who knew what I wanted every morning as I hit the drive-through.

Now that I have actually completed the writing and publishing process, I realize that the baby thing might be trumped after all. I have come to understand the necessity of the acknowledgments page, and I am delighted to memorialize my gratitude ...