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Think Like a Futurist: Know What Changes, What Doesn't, and What's Next by Cecily Sommers

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Part Two

New—The Zone of Discovery

Imagination is more important than knowledge.

—Albert Einstein

In Part One, we examined how futurists lay a foundation by analyzing the four forces. As we have seen through this examination, the forces of change have a structure that is constant and thus gives us a reliable system for thinking about the future. As I often tell clients, change is predictable, though its outcomes are not. By using a tool such as the Four Forces Model (the predictable part), we can imagine different scenarios for how things might play out (the unpredictable part) so that we can make the best, most informed decisions today for the future. The power to make those decisions is the only real influence we have on the future.

Part Two ...

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