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Think Like a Futurist: Know What Changes, What Doesn't, and What's Next by Cecily Sommers

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Chapter Thirteen

Tinkering

The Genesis of General Mills's Idea Greenhouse

Michelle Sullivan joined three colleagues from the Consumer Insights (CI) division at General Mills and attended the PUSH conference in 2004. Maybe it was her training in anthropology that predisposed her to connect so deeply to the multidisciplinary experience, as there were two anthropologists (Grant McCracken and Robbie Blinkoff) featured in that year's program, along with futurists, artists, marketing mavericks, and technology gurus. Whatever the reason, Michelle had a big Like that! experience at PUSH. That kind of creative and farsighted thinking, that kind of inspiration and people, that kind of global perspective, that kind of approach to innovation . . . Michelle ...

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