Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Foreword

For nearly a decade, I’ve publicly and gleefully criticized social media marketing and its proponents. Imagine my surprise when I was asked to write a foreword for this book. That tells you something about Mack Collier.

While brands relentlessly exploit social media for the purpose of manipulating customers, Mack relentlessly pushes us toward a different, deeper, more sustainable vision of using social media to empower customers. However, this is not just a vision; it’s a practical, well-tested approach used by … rock stars. Actual rock stars. With actual fans. Mack has spent years learning from—and applying the lessons of—the way rock ...