Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

CHAPTER 11

What Comes Next

One night, as I was nearing the end of writing this book, I saw a blog post that Scott Monty had shared on Facebook. Scott is the head of social media for Ford, and he was sharing a post about a customer’s experience with the brand. The customer had originally connected with Scott on Twitter and was a bit skeptical about Scott’s enthusiasm for the brand and whether Ford was a company that really cared about its customers. He asked Scott a few questions; then a few months later, when the customer starting to consider a ...