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Think Bigger

Book Description

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries--and where opportunities can be found. Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication Page
  5. Contents
  6. 1: The History of Big Data
    1. The Twentieth Century
    2. The Twenty-First Century
  7. 2: What is Big Data?
    1. Explanation of the 7Vs
    2. Eight Realities of Big Data you should Already Know
    3. The Impact of Big Data on Society
    4. Takeaways
  8. 3: Big Data Trends
    1. On-The-Go Big Data
    2. Big Real-Time Data
    3. The Internet of Things
    4. The Quantified-Self
    5. Big Social Data
    6. Public Big Data
    7. Gamification
    8. Takeaways
  9. 4: Big Data Technologies
    1. Hadoop HDFS and MapReduce
    2. Open-Source Tools
    3. Big Data Tools and Types of Analysis
    4. Takeaways
  10. 5: Big Data Privacy, Ethics, and Security
    1. Big Data Privacy
    2. Big Data Ethics
    3. Big Data Security
    4. Takeaways
  11. 6: Big Data in your Organization
    1. Key Characteristics of Information-Centric Organizations
    2. Some Generic Big Data Uses
    3. Big Data and Return on Investment (ROI)
    4. Big Data on the Balance Sheet
    5. Internal Big Data Opportunities
    6. Big Data Roadmap
    7. Big Data Competencies Required
    8. Small and Medium Enterprises (SMEs) Can Achieve Remarkable Results with Big Data
    9. Governance for the Accuracy of Big Data
    10. Takeaways
  12. 7: Big Data by Industry
    1. Agriculture Industry
    2. Automotive Industry
    3. Consumer Goods
    4. Education Industry
    5. Energy Industry
    6. Financial Services Industry
    7. Gaming Industry
    8. Healthcare Industry
    9. Legal Profession
    10. Manufacturing Industry
    11. Not-For-Profit Sector
    12. Media and Entertainment Industry
    13. Oil and Gas Industry
    14. Public Sector
    15. Retail Industry
    16. Telecom Industry
    17. Transportation Industry
    18. Travel and Leisure Industry
    19. Takeaways
  13. 8: The Future of Big Data
  14. Glossary
  15. Notes
  16. Index
  17. About the Author
  18. Free Sample Chapter from Wiki Management