Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

91. How Do I Figure Out Who My Key Influencers Are?

To figure out who your key influencers are, take a look at who you believe could be evangelists for your brand. These people can be found in several different ways.

Perhaps they are people who converse with you, and engage with your brand often. Do you have people who continually reach out to you via one of your social networks and comment positively about your brand or services?

Maybe your key influencers are people who check in to your brand frequently on a geo-location service. Check out who your mayor on Foursquare is, but also check Foursquare to see who else is checking in frequently.

Your key influencers may even be offline, just starting to develop their online presence. This may be a time to help them align their online goals with yours.

Related Questions

• 6. Who is my target audience? Page 20
• 7. Am I reflecting my brand? Page 22
• 76. Do I still need a business card? Page 214

Action Item

• If you have a Foursquare location set up, log into Foursquare.com and claim your venue. Then, look at the check-in history and cross-reference people who have checked in with Klout's influence scoring system. Doing research on people who already support your business will help you to have a better understanding of your support foundation. ...