Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

79. What Is a Tweet-Up?

When Twitter took off, one of the biggest trends was to take any word and add a “Tw” to the beginning of it. Considered by many to be both cute and annoying, this “Tw” trend made it easy for Twitter users to identify events or ideas as Twitter-specific.

A few words that have been Twitter-fied include:

• Tweet-up (meet-up)
• Twestival (Festival; this is also the name of a Twitter-specific festival established by @amanda)
• Twitterati (Glitterati)
• Twitterverse (Universe)
• Tweeps/Tweeple (Peeps/People)
• Twit-tastic (Fantastic)

Essentially, a Tweet-up is when people on Twitter meet up in real life. Tweet-ups are a way for people to take what they've established online and use it to network offline.

Some Tweet-ups take it a step further and even have “sponsors” who help provide entertainment by showcasing their products or services at the event. Like mini-exposition halls, it can be beneficial for these companies because the Tweet-ups are usually composed of specific target demographics.

Tweet-ups do not have to be technologically focused. Many people on Twitter are not involved directly with technology, even though they are using it to communicate. Tweet-ups can be about school, music, government, art, books, and virtually any other topic.

Locations for Tweet-ups can vary as well. Depending on your anticipated attendance, they can easily take place at a private residence, ...