Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

75. How Can Social Media Websites Make This Easier?

Analytical tools are quickly adding information obtained from services such as Twitter and Facebook because the social conversation makes it easy for statistics on sentiment to be read. In traditional marketing, research was often cumbersome and costly because brands had to reach out to customers to understand their sentiments. With the advent of social media, the conversations about brands are no longer just taking place at the water cooler; conversations are taking place online, and these analytical tools can capture those sentiments as they happen.

As brands take better advantage of this new ability to capture information on a virtually real-time basis, research takes less time to complete, and more time to address issues is available.

An added benefit of social media analytics websites is the capability to combine both website information and social statistics to provide an overall review of digital marketing efforts.

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Action Item

• Looking at your alerts and brand-monitoring tool data, compare how ...