Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

34. Should I “Guest Blog?”

Blogging can be an excellent opportunity for an individual to become an expert on a topic. Whether you know a wealth of information about woodworking or your favorite hobby is coin collecting, there is likely a blog on your hobby or favorite activity.

Although most individuals are not going to become famous blogging overnight, individual bloggers can increase their notoriety and buzz by guest blogging on larger blogs in their niche.

Increasing Buzz

Buzz is important on the Internet. Readers want to read blogs that are written by individuals with authority. Although a well written blog is important, individuals couldn't care less if you have nothing credible backing up your blog.

Guest blogging on a major blog in your industry can help to increase buzz around your blog. The more visitors a blogger receives, the higher likelihood that they will ask you to continue guest blogging for them in the future.

Networking

Networking is important in any line of business. However, networking with other bloggers can open up a wide range of opportunities. Bloggers might be able to share stories or even tips on how to improve their content. Blog owners who network are also able to increase readership on their respective blogs. Some guest bloggers are so excellent at writing content that they are compensated for their efforts.

Hopefully the blog that you are guest blogging ...