Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

15. How Do I Set Up a Website?

Setting up a website can take as little as 20 minutes. The most important parts of the process are selecting a domain name (the website address) and choosing a hosting plan (deciding how much space your website hosting provider needs to allocate to your website).

There are many website hosting providers available to use. Deciding which one to use will be based on your budget and your space needs. As a general rule, the more media your website requires (video, audio, images) the more space your website will need.

Some website hosting providers offer free hosting in exchange for ad placement on your site. Depending on your needs, this may be a great option for the brands with lower budgets.

Website hosting providers will guide you through the process of purchasing hosting space. When you're done, you'll have your account all set up but you still won't necessarily have a website.

To fully set it up, you must take note of certain information. File Transfer Protocol (FTP) settings are used to connect your offline files to your online space. You will need these settings, which are obtainable after you purchase your hosting package, to either upload files yourself to set up the site or to give to your website developer.

There are quicker ways to set up a website. Most website hosting providers include a library of programs that can be easily installed with ...