Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

1. Why Do I Need to Establish a Brand?

In this day of everyone wanting to be the next expert, thought leader, and YouTube star, creating a personal brand is more important than ever. Now, before you take a deep-breath sigh thinking, “Where do I begin with this?” or “It sounds like too much work,” you need to realize that you probably already have one!

Put this book down and go to your computer. Go to Google and type in your name and city. If you have a website or a LinkedIn, Facebook, YouTube, or Twitter account, it will come up in the search. Amazing, right? All this information about you or your brand is already out there on the Internet. It is nearly impossible to get it taken off, deleted, or removed. What you can do is take control and manage your personal brand, making it so people can find and learn the things about you that you want them to know.

Establishing your brand online is a necessary step in your overall marketing plan. More than ever, people find themselves online looking for information or entertainment. Whether the brand represents large corporations, startups, or individuals, it acts as a voice or personification of that business.

In social media, a brand is more important than ever. Without a developed brand, companies and individuals would have no focus in their marketing outreach. People wouldn't connect with companies because they wouldn't find a common ground, ...