Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

Chapter 14

Creating a Social Media Strategy

In this chapter:

• 88. What does a social media strategy look like?
• 89. What sections do I include?
• 90. What are key influencers?
• 91. How do I figure out who my key influencers are?
• 92. How should I describe the platforms I choose?
• 93. What metrics should I use to gauge my return on investment?
• 94. What do I include as my next steps?
• 95. How often should I update my strategy?
• 96. With whom should I share my strategy?