Chapter 1
Planning a Brand
In this chapter:
- 1. Why do I need to establish a brand?
- 2. Brand, online presence—what's the difference?
- 3. What are some successful brands?
- 4. How do I develop my brand strategy?
- 5. What is my brand's objective?
- 6. Who is my target audience?
- 7. Am I reflecting my brand?
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