Contents
1. Why Do I Need to Establish a Brand?
2. Brand or Online Presence—What's the Difference?
3. What Are Some Successful Brands?
4. How Do I Develop My Brand Strategy?
5. What Is My Brand's Objective?
Chapter 2 Building an Online Identity
10. How Do I Brand My Online Identity?
11. Why Does an Email Address Matter?
Chapter 3 Choosing the Right Social Networks
12. What Social Networks Best Fit My Goals?
13. How Do I Choose Which Sites to Use?
14. Why Do I Need to Be Selective?
15. How Do I Set Up a Website?
16. What Should I Use as My Website Address?
17. How Do I Design My Website?
19. What Pages Are Essential for My Website?
20. Would Collecting Email Addresses Be Worthwhile?
21. Should I Have Ads on My Website?
22. What Can I Install on My Website to Encourage Conversations?
Chapter 5 Making a Website Social
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