About the Author
Dave Peck has been active in social media since 2004 and has been profiled on such networks as NBC, CNBC, and Current TV. His focus on viral, word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a social media strategist, Dave has consulted and developed programs for The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR, and many others. You can find Dave online at www.thedavepeck.com and on Twitter as @davepeck.
Get Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
