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Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in Any Organization by Joris Merks-Benjaminsen

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 18 

BE THE “ALWAYS ON” INNOVATION ENGINE

One aspect of innovation that I believe is often overlooked is the fact that it is hard work. Innovation is often linked to having a great idea, and having a great idea tends to be interpreted as a sudden insight, like the typical lightbulb popping up inside the thought cloud of comic book characters who have the most brilliant idea ever. In my experience, idea generation is mostly a process of evangelization, adaptation, and alignment in which it may take a long time before you reach the point where an idea is clear, accepted, and feasible. The initial version of an idea may be a sudden insight, yet many steps are often needed to extend and refine that rudimentary insight, just as a rough diamond needs ...

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