Preface
THEY JUST DON’T GET IT! is about those times when you’re trying to tell someone something and they just don’t get it, and what you need to do to transform their resistance into understanding.
If that sounds familiar, it should. Study after study shows us that the two most common problems in business are communication and resistance to change. In other words, most issues and problems in nearly every organization come down to the same thing: They just don’t get it!
Typically, each of us looks at this situation as the other person’s failing. We wonder—both silently and aloud—why they don’t get it, why our brilliant explanations fall on apparently deaf ears. “I don’t get it when they don’t get it” is a song we sing, by ourselves and in a ...
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