There's No Business That's Not Show Business: Marketing in an Experience Culture

Acknowledgments

Every show has a large cast behind the curtains. We would like to thank the many people who helped to make this book a reality.

First, many thanks to our publisher, Tim Moore, for believing in the book and in show business every step of the way; his irrepressible enthusiasm was a boon to the project. Thanks also to Russ Hall, Anne Garcia, Dmitri Korzh, and everyone at Prentice Hall who helped carry the manuscript through to completion. Thank you to our panel of anonymous reviewers who provided critical feedback during the writing process. Thanks also to Sandra Lee for her edits, Sam Schindler for his diagrams, and Nick Peterson for his original photography.

We would like to thank our colleagues at The EX Group for their input ...