There's No Business That's Not Show Business: Marketing in an Experience Culture

Part IIIThe Show Business Organization

In Part III we look at how show business can be used inside an organization.

In Chapters 10 and 11, we look at how to put on a show for your own employees and business partners. We examine best practices for internal shows, how they contribute value to a company, and the special issues that arise for this kind of show business.

In Chapters 12 and 13, we look at how show business can be a part of leadership, and we look at the leaders whose persona, myth, and ethos have shaped the experience of their companies.