You are previewing There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life.
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There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life

Book Description

Increase your business fitness and break world sales records

You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success. Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, "America's personal trainer," he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV. Now, in There's Always a Way, Tony reveals how he's used the hard knocks in his own life to develop unique selling strategies that make him a living brand.

  • Tony explains how to use fears and insecurities to sharpen one's selling game and build self-confidence

  • Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box

  • Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine

  • Having grown his business in a tough market, Tony explains how to stand out in these down times

There's Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win. Read it and be motivated to make every sales opportunity into a formula for success.

Table of Contents

  1. Copyright
  2. Acknowledgments
  3. 1. There's Always a Way to Success
    1. 1.1. Always
    2. 1.2. Tah Da, Tah Da!
    3. 1.3. Ways to Success
    4. 1.4. I Never Saw a Person Go Wrong by Taking the Right Road
    5. 1.5. "It's Not Your Fault"
  4. 2. Why I've Been Such a Failure
    1. 2.1. Taking a Chance
    2. 2.2. Bad Me
    3. 2.3. Even Badder Me
    4. 2.4. Change Your Environment, Change Your Life
    5. 2.5. Impossible Possible Goals
    6. 2.6. Building Bodies and Bodies in Buildings
    7. 2.7. Look Both Ways Before Crossing
    8. 2.8. Not Too Cool
    9. 2.9. Last Bows
    10. 2.10. Been Down So Long It Looks Like Up to Me
  5. 3. Why I've Been Such a Success
    1. 3.1. Luck Is Not So Lucky
    2. 3.2. Luck Had Nothing to Do with It
    3. 3.3. What Jane Fonda Didn't Do
    4. 3.4. Who Says You Can't?
    5. 3.5. Setting Goals
    6. 3.6. I'm Here to Solve Your Problem
    7. 3.7. Where Does Success Come From?
    8. 3.8. Why Rejection Is Good
    9. 3.9. The Sound of One Door Slamming
    10. 3.10. Always Take Yes for an Answer
    11. 3.11. When All Else Fails, Tell Them a Story
    12. 3.12. How to Set Records
    13. 3.13. Onward and Upward
  6. 4. Change Your Mindset, Change Your Life
    1. 4.1. William Had the Words
    2. 4.2. Your Problem Is Always the Same
    3. 4.3. Hey, There's a Cassette Recorder Running Inside My Head!
    4. 4.4. What's Inside Your Head Is Inside Mine, Too
  7. 5. Change Your Life, Change Your Mindset
    1. 5.1. Here's Where to Start
    2. 5.2. Become a Lean, Mean, Self-Observation Machine
    3. 5.3. Find Out the Things You Can Change and the Things You Can't
    4. 5.4. Transform Problems into Solutions (Because There's Always a Solution)
    5. 5.5. Transform Criticisms into Compliments
    6. 5.6. The Picture in Your Head Is Worth a Thousand Thoughts
    7. 5.7. How to Do a Power Visualization
    8. 5.8. Practice Positive Self-Talk (Or: I Like Talking to Myself. Sometimes I Even Listen)
    9. 5.9. Avoid Magnifying the Negative
    10. 5.10. Think You Can
    11. 5.11. Replace the Word Should with Will
    12. 5.12. Negative People Suck!
    13. 5.13. The Past Is the Only Dead Thing That Smells Sweet
    14. 5.14. Think Positive for Your Health's Sake
    15. 5.15. Read It! Be It!
  8. 6. Beyond Thinking Outside the Box (What Box?)
    1. 6.1. Where Were You When 9/11 Took Place?
    2. 6.2. Think What Others Aren't Thinking
    3. 6.3. Beyond Thinking Outside the Box
    4. 6.4. Think "Improvement" as Well as "Original"
    5. 6.5. Time to Go Beyond
      1. 6.5.1. Jackie
      2. 6.5.2. Build on the Old to Make the New
      3. 6.5.3. See Things from Many Different Sides All at Once
      4. 6.5.4. Think Like a Child
    6. 6.6. More Beyond the Boxers
  9. 7. You Gotta Step Out to Stand Out
    1. 7.1. How to Step Out of the Chorus Line
    2. 7.2. Learn the Power of Small Steps
    3. 7.3. The Goldest Is the Boldest
    4. 7.4. Who Are These Guys?!
    5. 7.5. Use Whatever Works
    6. 7.6. Go Ahead, Try It
    7. 7.7. Sometimes You Need Shoes to Step Out
    8. 7.8. Yep, Drop Names!
  10. 8. Self-Brand Your Way to Success
    1. 8.1. All You'll Ever Need to Know about Self-Branding
    2. 8.2. How to Sell Yourself and Your Product
    3. 8.3. Don't Be Bland, Be a Brand
    4. 8.4. The Long Arm of a Personal Brand
  11. 9. The Greatest Selling Secret of All Time
    1. 9.1. How to Succeed in Business by Really Trying
    2. 9.2. Per-Sis-Tense
    3. 9.3. The Most Powerful TV Sales Tool of Our Time
    4. 9.4. The Number of the Beast Gets My Number
    5. 9.5. What's It Like Not to Have a Nose?
    6. 9.6. Not!
    7. 9.7. What Do Americans Believe In Most?
  12. 10. Give It All You've Got!
    1. 10.1. How to Master Any Situation
    2. 10.2. Everything You've Got!
    3. 10.3. The Cosmetics Warrior
    4. 10.4. "Anna Nicole Smith Loses Weight ... Trainer!"
    5. 10.5. Harnessing the Power of Purpose
  13. 11. Tell a Tale, Make a Sale
    1. 11.1. Do You Mind If I Grab Your Mind?
    2. 11.2. You're Under My Spell!
    3. 11.3. Sales Lessons from Old-Time Musclemen
    4. 11.4. How to Create the Desire to Consume in a Sentence
    5. 11.5. Think Story in Everything You Do
  14. 12. Be Smart: Keep It Simple
    1. 12.1. It Pays to Be Simple
    2. 12.2. Tony's "Three Strong Statements" Rule
    3. 12.3. My Micropedic Therapy Pillow
    4. 12.4. My Gazelle Glider
    5. 12.5. Who Said Short Comes Up Short?
    6. 12.6. Simple Doesn't Mean Dumb
    7. 12.7. Don't Let Them Think Too Much
    8. 12.8. Plain Speech
  15. 13. How to Thrill Your Audience into Buying
    1. 13.1. Food for Your Ears
    2. 13.2. She Did It with Music
    3. 13.3. Lyrics Count, Too
    4. 13.4. There's Always a Way—with Music
    5. 13.5. Beat Me, Baby!
    6. 13.6. A Trip with the Kiddies to Wal-Mart
    7. 13.7. Do It with Music
  16. 14. Passion Sells
    1. 14.1. Change Your World
    2. 14.2. Fuel Your Fires!
    3. 14.3. Reclaiming
    4. 14.4. Fire!
    5. 14.5. Passion Sells
  17. 15. The Neglected Key to High-Performance Selling
    1. 15.1. What You Absolutely Must Do to Develop the Selling Edge
    2. 15.2. Tony's Nine Reasons Why Working Out Makes Things Work Out
      1. 15.2.1. One: Working Out Makes You Look Sexy to the People You're Trying to Impress
      2. 15.2.2. Two: Working Out Keeps Your Weight under Control
      3. 15.2.3. Three: Working Out Makes You Happier at Work
      4. 15.2.4. Four: Exercise Gives You the Energy
      5. 15.2.5. Five: Working Out Fights Stress on the Job
      6. 15.2.6. Six: Working Out Prevents Illness and Sick Days
      7. 15.2.7. Seven: Working Out Improves Your Sleep
      8. 15.2.8. Eight: Working Out Makes You Smarter
      9. 15.2.9. Nine: Working Out Improves Confidence and Self-Esteem
    3. 15.3. Tony's Exercises for Staying Fit at Your Desk
  18. 16. Tony's Top Selling Secrets 101
    1. 16.1. That Famous Extra Mile
    2. 16.2. The Secret of Asking the Right Questions
    3. 16.3. A Question Should Also Be a Solution
    4. 16.4. Drill More Oil Wells
    5. 16.5. Love What You Sell and Sell What You Love
    6. 16.6. Use Repetition in the Right Way
    7. 16.7. Make It New
    8. 16.8. Pay Attention
  19. 17. Tony's Advanced-Standing Selling Secrets
    1. 17.1. Show Up
    2. 17.2. Hey, You're Onstage Anyway; Might as Well Act That Way
    3. 17.3. Make 'Em Laugh!
    4. 17.4. Why Not Have Fun at It?
    5. 17.5. How to Get a Lot Back for a Little (No Pun Intended)
    6. 17.6. Say It without Saying It
  20. 18. Tony's Totally Stupid, Idiotic, Useless Sales Secrets
    1. 18.1. Made You Look, Made You Look!
    2. 18.2. Study Your Customers, Study Your Competition
    3. 18.3. Make Your Customer the Star
    4. 18.4. Criticism: File It, Use It, or Forget It
    5. 18.5. Success Is in the Details
    6. 18.6. Have Your Sizzle and Eat It, Too
    7. 18.7. "You Gotta Know the Territory!"
    8. 18.8. Niche Marketing
  21. 19. Begin It Now!
    1. 19.1. Time to Go to Lunch
    2. 19.2. Let's Sum Up
    3. 19.3. Going Proactive
    4. 19.4. The Best Advice I Ever Received
  22. 20. PS—Watch and Shop: The Inside Story