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The Zigzag Principle by Rich Christiansen

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KEEPING YOUR ZIGZAGS UNDER CONTROL

When you are beginning to head toward your beacon in the fog, you want to concentrate on three zigs and zags at a time. That will keep you focused and under control. To help you with that, think in terms of devoting 65 percent of your time and resources on zig number 1 (driving to profitability), with 25 percent spent on planning and preparing for zag number 2 (adding resources and processes once you get to cash). The final 10 percent of your time and resources should be spent planning how you want to scale your undertaking in zig number 3 (creating scale). If you’re looking beyond three zigs, life gets too complex.

Once you have hit zig number 1 and your business is profitable, you need to turn and head toward ...

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