BREAKING DOWN OF THE CONCEPT

Zig number 3 requires yet another shift in mind-set. In zig number 1 you are doing everything, and you are working hard. In zag number 2, you become the head cheerleader, and you are defining processes. Zig number 3 requires deliberate planning. It is very cerebral. It is the academic part. It’s a shift that is hard for many people to go through. Working hard and working cerebral don’t always go well together unless you consciously acknowledge these two forces and plan the expenditure of your energy accordingly.

As you shift to your cerebral effort, you are standing back from the minutia, analyzing it, and determining what little levers you could flip that would have significant impact. In other words, you’re deliberately ...

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