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The Zigzag Principle by Rich Christiansen

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THE FOUR RULES OF SCALE

I have developed four rules I follow whenever I create a business. There are times I violate them, but I do so deliberately. Keep in mind that these are my rules that fit into my skill set and values. You will need to look at your own situation and determine the rules that work for you.

RULE # 1—RIDE A WAVE

I like businesses that are on a wave. Just like a surfer who gets in front of a wave and rides it to the shore, I want the environment to be right before I get on a wave in my business or my life. If the wave is big enough, then just being in its vicinity will generate enough power to propel you toward your destination. But if you catch that wave wrong, life can come crashing down around you. The key is to get on and ...

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