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The Zigzag Principle by Rich Christiansen

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SIXZig Number 3—Adding Scale

The third zig is about adding scale to your undertaking. After getting to cash and then adding resources and processes, you need to add scale to get your product or services to the masses. In simple terms, scale is something that can be published or duplicated or sold over and over again. Think about the music industry as an example. There are amazingly talented studio musicians who get hired to play for top recording artists. They come into the studio, lay down their tracks, get a check for an awful lot of money, and then go on to their next gig. They live a good life, making more than most of us. The trouble is ...

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