SUMMARY
When you are driving to profitability in zig number 1, follow the basic components. Set a financial target and figure out how long you will allow yourself in order to hit your target. And be sure to give yourself permission to be miserable along the way. This is hard work, and you’ll have to dig down deep to get through it. But absolutely do not start working on the other steps until you hit this first zig. If you fail, that’s fine. You failed efficiently. You can restart. You should absolutely begin your undertaking with the mindset that you are going to succeed, but if you don’t, get past the pain and move on to the next thing. However, as your first step, always drive for profitability as your zig number 1.
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