EATING OUR OWN COOKING

Throughout this book, I will provide proof from my own experience that the principles I’m putting forth work. So, to summarize our need to identify our resources—which should include a combination of mental capital and relationship capital—here’s an introduction to the company I will be using to prove the points of this book. This company’s name is Froghair. I’ll return to it in each of the chapters that follow.

In 2001, I was running a technology company and had a very bright employee named Abbie Hunter. She was an aggressive young woman who had dreams of her own and who told me one day that she wanted me to help her set up a company. And she meant it! After thinking through what I’d be willing to get involved with I said, ...

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