About the Author
Rich Christiansen describes himself as “a perfectly good business executive, turned entrepreneur.”
Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world. He was general manager at both Mitsubishi Electric and About.com. After 20 years in the technology industry, he discovered that his true passion and talent is in launching start-up companies.
Rich has founded or cofounded 32 businesses, which were bootstrapped with just $5,000 to $10,000 of starting capital. Eleven of those endeavors were miserable failures, but 11 have become wildly successful multimillion-dollar businesses. Rich has identified the Zigzag Principle as his secret formula for optimizing success while minimizing ...
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