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The Zappos Experience by Joseph Michelli

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1ZAPPOS? WHAT IS ZAPPOS?

I saw Winnie the Pooh running through the parking lot. Yes, I work at Zappos!

—@dylanbathurst (Twitter post)

Unconventional. That’s one of the first words people use to describe Zappos. Even the name Zappos befits the unconventional character of one of the most transformational business success stories of our time.

In keeping with what you will learn about the unorthodox nature of Zappos, let’s get started in a manner that’s somewhat different from the beginning of your average business book. I’ll quiz you! Fear not; the quiz consists of only one question, there will be no grading, and I have a hunch you’ll do well. Please choose the one response that reflects the best answer:

Zappos is …

A. an Internet company that ...

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