Chapter 19
The Rise of Jetpack
Early in 2011, Mullenweg and I discussed launching Jetpack at SXSW, one of the biggest media events in the world. Automattic rarely did product launches, but I was familiar with them and the work required to do them well. SXSW was in March and the timing just might work, we thought. My biggest concern wasn't the time line: it was the collision of Automattic's culture with a hard public deadline. We discussed it as a team and committed to deliver Jetpack in time for SXSW, which started on March 13, 2011.
I was excited, which surprised me. Half of what makes managing projects tough is deadlines, and it felt good to awaken a large part of my team leader brain—the bundle of neurons trained in how to ship things on time. ...
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